The Challenge:
Global Study Link is a global educational consultancy that provides the budding generation of young masterminds an opportunity to spread their wings of education outside the boundaries of our country. As the business grew, it was hard for them to accurately distribute and track leads due to which much potential business opportunities were missed. They also wanted to streamline their social media presence and organically generate and manage leads through various platforms. Keeping a constant check on the real time statuses of admissions were one of their major challenges from the very first day of business.
The Solution:
As their problems were diversified and all they wanted was a single window solution, we decided to implement Zoho Suite in which Zoho CRM would resolve all their lead management problems and help them keep constant follow-ups with potential customers. This will ensure no customer is missed out. For the social media management requirements, Zoho Social was the best feasible option as it is a one stop solution for all the social media requirements. Zoho Survey and Zoho forms will help simplify the application process and Zoho Analytics would provide the right insights from all views and aspects thus helping the management to make right and insightful decisions.
The ROI :
Within 5 months of implementation, the company saw a significant change in their sales and lead management efficiency. Tracking the leads generated through various platforms, following up the leads and converting them into actual customers were made easy. This saved more than 70% of their time thus improving the productivity rate exponentially. The thoughtfully curated features in Zoho Products provided them with an access to relevant data and accurate information thus helping them to make well informed decisions all the time. Their social media presence and engagement rates hiked up by 60% after the implementation of Zoho applications.
Executive Summary:
Location of business: Ernakulam
Brief History of Business:
Global Study Link is an educational consultancy firm that specializes in providing admission services. They serve the educational consultant industry, offering expert guidance and assistance to students seeking admission to various educational institutions and programs. Their core business activity revolves around facilitating the admission process for students, helping them navigate the complexities of application submissions, entrance exams, documentation, and other related procedures. Global Study Link's mission is to empower students by simplifying the admission process and enabling them to access quality education opportunities that align with their academic and career goals.
They focus on a holistic approach that concentrates on constantly improving customer satisfaction by providing impeccable after educational solutions and services on time. Providing higher standards of quality services by understanding the student requirement and capability is their holy grail.
“Our goal is to provide every student the education they deserve in quality institutions. There is nothing beautiful than watching a kid conquer his dreams with a little help from our end,” says Rohith, the Marketing Manager of Global Study Link
Problem Statement and Key Challenges:
The Challenge:
Global Study Link encountered several challenges within their educational consultancy business, particularly in the realm of admission services. They struggled in managing leads from diverse sources and handling these leads efficiently was a whole different challenge in itself. They also wanted a serious assistance in managing their social media presence, keeping track of the payment records and evaluating the application status of their students in real time.
These challenges collectively posed operational obstacles for Global Study Link in their mission to provide comprehensive admission services to students.
“These challenges started affecting the business’s productivity and profitability. All our constant trials to get it automated kept failing as we were not satisfied with the features of other applications that comes in the same price range,” said Rohith, the Marketing Manager of Global Study Link
The Evaluation Process:
Global study link evaluated the Zoho Suite subscription diligently and understood how each feature would effectively help their organization improve and prosper in the future. As the requirements were stated clearly coming up with a combined solution was easily as most of the features were readily available in Zoho.
“We don’t want the solution to be complicated as most of our targeted audiences and user prospects are students. We also our want our staff to be not overwhelmed by the sudden change. Hence, keeping it simple and user friendly is the key,” says Sebin, the AssistantManager of Global study link
It was essential for Global Study Link to eliminate confusions and provide utmost clarity to the users to avoid any shortfalls in the services offered. They had a clear vision and they found Zoho to be the right option to implement it through.
“We took free trials of the suggested applications from Zoho to understand its user interface more clearly and effectively. This helped us in understanding the fact that Zoho had every feature we asked for pre configured in their application and from then, we never looked back,” adds Sebin, the Assistant Manager of Global study link
Proposed Solution:
The Solution:
The challenges which Global Study Link faced with lead generation and management was rightly assisted with the implementation of Zoho CRM. The multiple features to filter, notify and track leads helped Global Study Link to drastically reduce the time and efforts they invested in managing business leads.
The complicated admission processes were simplified through the implementation of Zoho Forms and Zoho Survey. The responses were easily trackable and the results were made available in various exportable formats.
Introduction of Zoho Analytics reduced the time consumption of the decision-making process into half by making all the necessary information available in different formats at a single platform. It made the comparisons so effortless and provided insights that significantly helped the managers to make thoughtful decisions on time.
Through the strategic integration and utilization of a comprehensive suite of Zoho products, Global Study Link successfully tackled and surmounted all the previously mentioned challenges. In essence, the utilization of these Zoho products collectively enabled Global Study Link to not only overcome their initial challenges but also to significantly enhance their operational efficiency and effectiveness. This strategic adoption of technology drove growth and success in their competitive educational consultancy sector.
“They understood the exact requirements of our business and implemented it seamlessly. They also introduced us with features that were sophisticated and easy. The solutions were tailor-made to accustom our needs in the best possible way,” says Sebin, the Assistant Manager of Global study link
Benefits and ROI
Global Study Link got greatly benefitted with their upgrade to Zoho Suite. Their cost to benefit ratio reached an all time high of 1.5:4. Upon further evaluating the success we could see that 70% of their benefits were direct and 30% were indirect. Their productivity increased significantly and the social media presence brought in potential leads with a cumulative conversion rate of more than 60%. The management could get different analytic reports in just a tap of a button and this made the decision making process effortless, quick and insightful.
“We are glad to choose Zoho as it offered the right solutions and features, we had in mind. Zoho is now an integral part of our company and we couldn’t imagine functioning without their incredible applications. From now, there is no looking back. We definitely want Zoho to be our technological solution as we grow and prosper in the future,” says Rohith, the Marketing Manager of Global Study Link