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Case study · Zoho CRM

Kerala immigration consultancy runs visa case management on Zoho CRM

An immigration and overseas education consultancy moved Manpower, Australia and Canada cases from spreadsheets into Zoho CRM, with a workflow for each case type.

The consultancy helps people work, migrate or study abroad. Its main case types are Manpower, Australia and Canada, each with several levels and long document lists.

The problem

Complex workflows

Managing each category's steps and paperwork by hand caused errors.

Late follow-ups

Without automation, leads waited too long for a response.

Payments and legal steps

Payment schedules and notarisation were not tracked in one place.

What we built

Zoho CRM

  • Automated qualification on age, education and experience
  • A points-based eligibility check for Australia and Canada, with automatic pre-consultation booking
  • Separate Blueprint workflows for each case category
  • Custom modules for documents, payment schedules and legal steps
  • Deals closed only after payment and notarisation

Before and after

AreaBeforeAfter
Case recordsSpreadsheetsOne Zoho CRM
EligibilityAssessed by handPoints-based check
Follow-upsOften lateAutomatic tasks
PaymentsChased manuallySchedules with reminders

How the project ran

  1. Requirement study: steps, documents and payments mapped per category
  2. Design: separate workflows and qualification logic
  3. Build: custom modules, blueprints and reminders
  4. Testing and training: real scenarios with counsellors and case staff
  5. Go-live: active cases moved into the CRM

Results

The consultancy runs every case in Zoho CRM with guided steps for each category, so staff handle more cases with less admin.

Questions about this project

Can Zoho CRM handle different visa categories?

Yes. Each category has its own workflow, stages and document list.

How does the eligibility check work?

Candidates are scored on details such as age, education and experience, and those who qualify are booked for a pre-consultation.

Have a similar business challenge?

If your business has outgrown spreadsheets or legacy software, talk to us about a phased move to Zoho.