TMT bar manufacturer digitises field data collection and client engagement with Zoho CRM

Metrolla Steels, maker of Metcon TMT bars, replaced handwritten notes and spreadsheets in the field with Zoho CRM for site visits, follow-ups and reporting.

About the client

Metrolla Steels Limited is a South Indian manufacturer of TMT bars with 27 years of experience. Its brand Metcon holds Green Pro certification from the Indian Green Building Council.

The challenge

Handwritten notes and spreadsheets in the field, with data scattered across locations
No way to verify that planned site visits took place
Follow-ups with stakeholders tracked manually
No central dashboard for site visits and team performance

What we built

Zoho CRM for onsite data collection by field executives
Visit verification and automated follow-up tasks
Dashboards for site visit counts and team performance

The result

Field operations became more accountable and transparent, and management now decides from current data instead of scattered sheets.

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