Pre-owned luxury car dealership structures leads, test drives and payments in Zoho CRM

Roadway Cars, a Calicut dealership for pre-owned luxury cars, moved leads from social media, calls and walk-ins into Zoho CRM with structured workflows and a custom module for requested vehicles.

About the client

Roadway Cars is a Calicut-based dealership established in 2021, specialising in pre-owned luxury, classic and exotic vehicles.

The challenge

Leads from social media, direct calls and walk-ins were not centralised
No structured sales process; test drives and payments handled manually
Requests for unavailable models tracked by hand
Limited visibility of deal progress and balances

What we built

Zoho CRM for all lead management, with workflows guiding each lead through the pipeline
Automated tasks and reminders for test drives and document collection
A custom Dream Car module that flags requests for unavailable vehicles to management
Deal and payment tracking with real-time balances

The result

The dealership runs a structured, scalable sales process with fewer missed opportunities and clearer financial tracking.

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