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Case study · Zoho CRM Plus

Diamond jewellery retailer connects leads, manufacturing, payments and delivery on Zoho CRM Plus

Sunny Diamonds, a Kochi-based diamond jewellery retailer with showrooms and an e-commerce store, brought lead management, design sharing, manufacturing tracking, payments and delivery onto Zoho CRM Plus.

About the client

Sunny Diamonds is a Kochi-based retailer of Internally Flawless diamond jewellery, with showrooms in Thiruvananthapuram and Kozhikode and an e-commerce business serving customers worldwide.

The challenge

  • Leads from many channels with no central tracking, leading to missed follow-ups
  • Custom jewellery designs shared manually over WhatsApp
  • Inconsistent order updates during manufacturing
  • Manual payment reconciliation and poor delivery tracking

What we built

  • Zoho CRM Plus set up around the e-commerce and showroom sales process
  • Lead capture and follow-up automation
  • Manufacturing order tracking with customer updates
  • Payment monitoring and delivery coordination with partners

The result

Lead management, communication, manufacturing, payments and delivery now run from one platform, improving conversion and on-time delivery.

Have a similar business challenge?

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